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World Premiere for PREH’S "Motorized Drive Lever" at AGRITECHNICA
2023-11-14

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Hanover/Bad Neustadt a. d. Saale. With a total of seven exhibits, Preh Gmbh will be represented at Agritechnica 2023 this year with its "Customized HMI Systems". As a highlight, the new HMI (Human Machine Interface) product "Motorized Drive Lever" (MDL) will be presented here for the first time. 


Michael Jendis, Executive Director Commercial Vehicle HMI at Preh, says: "We designed the MDL to take efficiency and productivity in the agricultural sector to a new level - in line with our working motto "Do More With Less."


High adaptability
The MDL takes over the complete driving task, i.e. it also replaces the conventional steering wheel in the cockpit. Preh thus offers its customers the opportunity to obtain "everything from a single source". By means of free programmability of the control lever, the agricultural machine can be adjusted to the various jobs and driving situations that arise. The concept thus provides considerable support for the tasks of modern agriculture.


The new Preh control lever facilitates the implementation of a wide range of functions, including acceleration, deceleration and steering, as well as autonomous driving. The corresponding driving modes can be adjusted simply by pressing a button in the armrest. Its modular applicability in any type of vehicle makes the MDL extremely versatile. All in all, this enables a completely new user experience.


Jendis explains the MDL's contribution to a perfectly ergonomic working environment: "Thanks to our active haptic feedback, the lever communicates bidirectionally with the operator and supports him in performing all the work involved. Whether in the harvester or the tractor, the control unit ensures a relaxed sitting position and ergonomic working." 


Agritechnica as a showcase for innovation 


For Preh GmbH, it is already the third participation as an exhibitor at Agritechnica. "We at Preh have a passion for smart innovations. As the world's leading trade fair for agricultural technology, Agritechnica offers us the ideal opportunity to present our new products to a professional audience," says Jendis. Preh will be present in Hall 17, Booth E54 from 12 to 18 November, 2023.


About Preh


As a globally positioned automotive supplier, the Preh Group currently employs around 7,300 people and achieved sales of around EUR 1.67 billion in 2022. Preh was founded in 1919 in Bad Neustadt a. d. Saale and has been part of the Joyson Group since 2011. Preh's development and manufacturing competencies include in particular HMI systems for passenger cars and commercial vehicles as well as e-mobility components in the low-voltage and high-voltage range.


Within the Joyson Group of Companies, Ningbo (China), which was founded by Jeff Wang in 2004, Preh forms the Automotive Electronics Division as a subsidiary of the listed Joyson Electronics Corp. (600699:Shanghai).

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